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Work With Me

ambition WITHOUT HUSTLE:

reimagine success on your terms

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If you’re a Business Leader or Executive (or want to be one!) and you…

  • Put so much pressure on yourself that even when you crush the goal, that little voice inside your head (you know the one!) still tells you that you could have done so much better.

  • Are constantly second-guessing your decisions, and trust others more than yourself.

  • Have no idea how to get to get it all done… without sacrificing your sanity, wellbeing or time with loved ones. 

  • No matter how many accolades, certifications or titles you get, you still feel like an imposter. 

  • Wake up in the middle of the night with work on your mind, spinning about all the problems you have to solve. ASAP.

OR 

  • You’re at a crossroads in your career and you’re not sure where to go next 

You’ve come to the right place!

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1: coaching for aspiring executives

Step into senior leadership with confidence, clarity, and impact—without losing yourself.

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    • Rise in your career without sacrificing your wellbeing.

    • Discover what's possible when you stop following someone else's playbook and start leading from your own zone of genius.

    • Turn your natural brilliance into gold-standard results wiithout frying your nervous system and burning out.

    • Stop managing tasks and start leading with vision—at a higher level.

    • Expand your influence across the organization, and beyond—without losing your sense of self.

    • Walk into any situation—boardrooms, strategy sessions, high-stakes meetings—and own it with confidence.

    • Step into senior leadership (VP, SVP, or C-suite) with clarity, impact, and ease.

    You’re already a leader. You’ve proven yourself, led teams, and delivered results. But you’re ready for more.

    More impact. More influence. More of you in your leadership.

    The leap from director to executive isn’t just a promotion—it’s a transformation.

    It’s about showing up differently, thinking differently, and leading differently.

    Lead with Impact. Lead with Ease. Lead Like You.

  • This isn’t about trying to fit into someone else’s mold of leadership. It’s about understanding what makes you powerful—and leading from that place.

    Together, we’ll:

    • Define your executive presence—how you show up and lead at your best.

    • Strengthen your strategic thinking and decision-making.

    • Build rock-solid self-trust and confidence.

    • Master tough conversations and high-stakes interactions.

    • Lead with clarity, impact, and ease—without the constant pressure.

    • Manage your energy, not your time

    This is your space for honest conversations, real insights, and strategies that work in the real world.

    Let's cut through the noise about what leadership 'should' look like.

    Your path to impact is uniquely yours, and that's your greatest advantage.

    No more forcing yourself into someone else's definition of career, or life.

    It's time to decide for yourself, and lead from your zone of genius.

  • A 3-month coaching experience designed to help you step into senior leadership with clarity, confidence, and impact:

    Six 50-Minute Coaching Sessions (Bi-Weekly) High-impact, practical conversations where you’ll gain clarity, set goals, and develop your executive presence.

    Personalized Leadership Assessment : A clear, customized report showing your leadership strengths, blind spots, and triggers—so you know exactly where you shine and where you can grow.

    Real-Time Support and Accountability Between sessions, you’ll receive personalized tools, reflections, and strategies to keep you moving forward.

  • Investment: 2 495$

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    • You’ve checked all the boxes.. The titles, the promotions, the recognition—you’ve done it all. And yet… something feels off.

    • You’re at a turning point in your career, or life. The path you’ve been on no longer fits, but you’re unsure what comes next—or how to figure it out.

    You might be…

    • Quietly wondering: Now what?

    • Feeling disconnected from your purpose

    • Questioning whether your current role reflects who you really are anymore

    You don’t need more credentials.
    You need clarity and direction—the kind that feels aligned with who you are today.

  • This isn’t one-size-fits-all coaching.
    Your path is unique—so the way we work together should be, too.

    I combine a range of proven and insightful approaches to help you understand yourself at a deeper level and create a career that feels aligned, authentic, and fulfilling.

    Here’s how:

    🌐 Leadership Assessments, Done Differently
    You’ll receive a personalized assessment that goes beyond the basics—revealing your unique strengths, your most common blind spots, and the patterns that show up under stress. These insights give you a clear view of how you lead, communicate, and thrive.

    🌙 Advanced Self-Awareness Tools
    For those open to deeper insights, I offer a fresh perspective using advanced tools like Human Design for Career and Business and Psychological Astrology. They are a practical way to dive deeper into what makes you unique, what keeps you stuck, and they offer a fast-track to your decision-making style, and what drives your success.

    🎯 Strategic, Personalized Coaching
    This isn’t just about uncovering insights—it’s about turning them into action. Our coaching conversations are a space for clarity, honest reflection, and real strategy. You’ll leave with clear next steps, greater confidence, and a renewed sense of direction.

    Curious how this works in practice? Let’s talk!

    • 1. Personalized Career Assessment
      Receive a tailored report highlighting your key strengths (“superpowers”) and common limiting patterns—so you can understand how you’re wired to thrive, and where you may be holding yourself back.

    • 2. 50-Minute 1:1 Coaching + Strategy Session
      We’ll walk through your results and explore your current crossroads. You’ll leave with actionable goals, renewed confidence, and a clearer sense of direction.

      3. 30-Minute Follow-Up Session
      Two weeks later, we’ll check in on your progress, celebrate your wins, and fine-tune your next steps—so the clarity you gain turns into meaningful action

  • Investment: $ 495

    This is more than career advice.

    It’s a guided reset to reconnect you with what matters, so you can move forward with purpose and confidence.

2: career RESET package

A personalized assessment + coaching experience for high-achieving professionals at a crossroads

3: COACHING for executives

 Personalized guidance for executives who crave impact & purpose - without the hustle

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  • Go from:

    -     Being overwhelmed on the daily by inner doubts and workload

    -      Standing at the peak of success yet feel like something's missing

    -      Battling imposter syndrome

    -      Being successful, but depleted

    -      Feeling a constant pressure to perform

    -      Struggling with work-life balance

    -      Exhausted from feeling like you have to maintain a perfect image

    -      Feeling disconnected from inner wisdom

    -      Running on the hamster wheel of achievement

    -      Dimming your light to fit traditional molds

    -      Second-guessing your decisions despite your success

    To:

    -      Channeling your gifts into results that energize not deplete

    -      Leading with clarity, authenticity, purpose and confidence

    -      Writing your own definition of success while crushing your goals

    -      Crafting a legacy that fits like it was tailored to your soul

    -      Making decisions with the confidence of aligned wisdom

    -      Cultivating deep self-trust and self-compassion

    -      Understanding that your 'different' is your power

    -      Moving seamlessly between strategy and intuition

    -      Boldly dancing between metrics and meaning

    -      Confidently leading with both head and heart

    • Unlock your full potential with a coaching package custom designed for you to reimagine success on your terms. 

      Here's what you'll get:

    • Leadership Assessment: Get a clear picture of your unique leadership profile, identifying both your superpowers, and limiting patterns

    • Transformative Coaching Sessions: During our 50-minute sessions we'll amplify your strengths and dismantle the barriers holding you back from leading without hustling.

    • On-demand Voxer Support: Stay connected and supported with instant access to guidance and feedback between sessions via Voxer.

    • Exclusive Tools & Resources: Enhance your learning and growth with additional materials designed to further explore and solidify the insights and strategies from our sessions..

  • This is a high-touch, custom coaching experience for executives ready to lead on their terms.

    Your investment will be tailored to your specific needs and goals.

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Logo of Annie Framand Coaching for Ambitious Women, featuring two stylized leopards and stars, with texts "Est. 2021" and "Montreal."

MY COACHING APPROACH

No applying an outdated cookie cutter one-size-fits-all model 

I work with tools from different approaches: Positive Psychology, Cognitive Behavioral Psychology and Business Psychology. 

We look at the real you:

  • your goals (the real ones, not the ones you tell everyone else to make them happy)

  • your strengths (what you do reeeeeallly well), and 

  • what you need to ditch to help you get to the future you want (like staying late to do ALL the work yourself - we’re done with that, truly)

It’s not about following some sort of career map blindly. It’s about finding what it is that makes you, you, and pulling out that magic to build a career you LOVE.

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MY COACHING PROCESS 

Your Unique Gifts  Breaking Barriers Reaching Success 

Your Unique Gifts

This is where it all starts. With who YOU are and the things that make sense to YOU.
I’ve noticed there are so many things missing in the typical career, leadership and business coaching world, and well, if I’m being honest… this is one of them.

I believe if there is anything worth doing in this lifetime, then it’s worth doing right. And you can only do that if you know what it is that makes you… you! 

We ditch the cookie-cutter advice and we dive deep into what you do well, then we multiply it to fast-track your success. 

Breaking Barriers

You know that feeling that something is in your way? That little fear that nags at you saying “Nope, you can’t do this.” 

That little piece that’s keeping you from trusting yourself to be your whole self while also allowing your team to support you wholly.

My approach literally gives you the tools to take one look at those barriers and kick a hole straight through them. 

We don’t need that kind of sh*t holding us back. 

Not when there’s work to do and teams to be built.

Reaching Success

Even though my success looks like running my own business while traveling in Mexico with the best life partner (and cat!) the universe could provide me… I know that your success is gonna look slightly different. 

The same vibe of happiness, the same joy, the same freedom. But all on your terms. Your way.

Whatever it is that’s holding you back, we’re going to figure it out. And break right on through to the life of your dreams. 

And success? Well that was always meant to be on your terms.

Let’s do it differently.

Let’s do it like you..

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Imagine a life where…

  • You didn’t care what everyone else thought about you (including that random dude at the café!).

  • You stopped putting so much pressure on yourself to ‘get it right’.

  • You could delegate in a way that allows your team to perform at the highest level, leaving you more time and energy at the end of your day.

  • You could gain traction toward your goals instead of running around answering emails and going from meeting to meeting. 

  • You knew how to speak up to be taken seriously without sounding like a b*tch

I can help you: 

  • Stop constantly doubting yourself, wondering if you said or did the ‘right’ thing & beating yourself up over it. 

  • Spot the exact ways you’re overworking and understand how to get out of the non-stop hustle for good.

  • Communicate clearly in a way that your team understands so that they can get the job done. 

  • Have honest conversations without breaking a sweat.

  • Stop compromising yourself and embody real self-confidence as a leader.

  • Navigate challenging relationships. 

  • Recognize when your nervous system is on high alert and how to regulate your emotions so that it doesn’t negatively impact your ability to effectively lead.

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not sure which coaching package to choose? 

let’s chat!